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Hiccups Teahouse & Restaurant Rebranding

The owner of Hiccups Teahouse and Restaurant reached out for a refresh of the overall look and feel. The brand was established yet lacking of the "spirit" and "soul". It required some research into the SWOT, competitors, and the customer persona in order to define the emotional and visual representation.

Overview

Role

Brand Strategist & Designer

As a first-generation immigrant in the US, Sky understands the struggles and successes of hustling outside one’s comfort zone. In 2013, he and his wife, Khiem, made the bold decision to start a restaurant with one mission in mind; to introduce the unique fusion flavor of Asian cuisine to the community they love.

Sky named the first restaurant, Hiccups, which means to quench ones desire for good food and drink. Not only have they fulfilled this goal, they continue to satisfy customers with efficiency, welcoming smiles, and a relaxed environment to dine in. Now, the Hiccups family has evolved beyond food and drinks. It is about supporting the people in our community that we hustle with; to cheer them on with smiles and to support each other with freshly cooked food.

Sky and his wife believe in creating the ultimate team of dedicated, passionate, and supportive hustlers. As the leader of the business, Sky is determined to overcome any obstacle with the team and create opportunities for enthusiasts. Every day is a chance to take steps towards delighting Hiccups fans and fulfilling milestones.

After many years of hard work, with its fair share of trials and tribulations, the Hiccups family is growing exponentially as new locations are being opened across the country.

Client

Hiccups Teahouse & Restaurant