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NGY Marketing Plan

This annually marketing plan for NGY Stones and Cabinets has been created by LIMVI Studio to increase brand awareness amount the industry, to bring more sale
opportunities, and to encourage employees to grow with the company’s current direction.

Overview

Since NGY Stones and Cabinets established 20 years ago, the firm has experienced greater-than-anticipated demand for its products, and research as shown that the target market of vendors, retailers, partners, fabricators, and direct customers are willing to shop with NGY’s offers. The business is overall sustainable and performing well. They are also interested in extending the services as well as adding new fabrications, accessible facilities, and incorporate new technologies.

Besides, NGY Stones and Cabinets plans to explore opportunities for both offline and online marketings to establish stronger brand awareness. The marketing environment has been very receptive to the firm’s high-quality product with affordable price and vertical supply chain — interior designers bring new ideas and styles to inspire the end customers around the country, which can be trend predicted to manufactures and buyers to order for the needs.

Role

Brand Stategist

Marketing Proposal

Marketing Research conducted in Dec 2017 and the proposal was finished in 2018.

Client

NGY Group USA